Bake To Basics...

#repost from @vixbythesea

What do you do when you have all the ingredients for making your #passion / #talent / #business into a big #success…then discover that ‘success’ doesn’t always taste of #happiness?

Well, here’s a story about the people behind a highly successful #bakery, who have been #brave enough to go right back to #basics - reconnecting with the #beautiful #ideals that inspired them to begin in the first place. I've never been to this bakery but a friend shared the story with me and I'm passing it on because it's just so deliciously inspiring. Read 'an ending' at

“we want to reinstate value in the hands of the maker, to increase people’s care for the things they eat, drink, share and celebrate. our approach to being open until we sell out, to selling out, to only opening 4 days a week, to only doing as much as we as people are able, to closing when life requires us to, are all a part of that aim. for us, closing the bakery at 76 victoria road while we are doing so well there will continue to challenge those familiar market driven values which many people have come to accept as given. we are not motivated by profit margins, expansion or acclaim but rather by shared pleasure, enjoyment and satisfaction.” - @bakery47 ///

‘If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.’- JRR Tolkien

#bakery47 #creativity #integrity #cooking #bread #triplebottomline#beyondcapitalism #consciousconsumer #consciousconsumerism #simplepleasures#positiveideals

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